To scale from its current position to the targeted multifold size, the organization needed to strengthen its technology brand. Catalign defined the elements of the tech-ladder eco-system (structure, processes and cultural enablers) and played a key role in aligning the technical talent pool to the organizational goals.

To move from its technology oriented development to solution focused development, the 2 years old software start-up needed to re-align its talent pool. Catalign assisted the organization in defining key measurables both in solution architecture as well as at the component level which helped engineers and information analysts become more productive.